Responsibilities
• Develop and implement the growth and corporate strategy
• Open up new market segments, target audiences and sales channels
• Further develop the e‑commerce business model and digital sales strategy
• Identify additional service and growth opportunities
• Responsible for sustainable revenue and margin growth
• Optimize the entire customer journey
• Further develop pricing, assortment and commercial strategies
• Provide strategic direction for SEO, SEA, performance marketing and CRM
• Leverage modern technologies and AI‑based approaches to optimize internal processes and customer experiences
• Develop data‑driven control models and KPI systems
• Work closely with IT, Operations and Executive Management
• Evaluate and evolve the technological infrastructure
• Build strategic partnerships and cooperation models
Requirements
• Several years of experience in a scaling e‑commerce environment
• Proven track record in business development, growth or digital scaling
• Solid expertise in SEO, SEA, performance marketing and conversion optimization
• Strong commercial understanding, including margin and contribution‑margin management
• Technical understanding of modern e‑commerce platforms and system landscapes
• High affinity for digital technologies, automation and AI
• Analytical, data‑driven working style
• Ideally: experience with technically complex products that require explanation
• Experience with ERP, PIM, shop or CRM systems is an advantage
