Director Global Marketing Homecare (m/f/d)

Das ist der Job

This position is available in Germany (Bad Homburg) or Spain (Barcelona).

Darum lohnt es sich

Your Responsibilities • Build and shape the global marketing roadmap for Fresenius Kabi Homecare, from insight generation to asset creation, market activation and performance follow-up. • Prioritize marketing investments across global Homecare campaigns, launch support, toolboxes and communication assets. • Strengthen global branding, customer and patient experience, commercial activation and growth across enteral nutrition, parenteral nutrition and adjacent homecare offerings. • Develop scalable marketing concepts, toolboxes, campaigns, launch materials and communication assets that countries can adapt locally. • Lead the value proposition definition, messaging and positioning frameworks. • while respecting local legal, regulatory and reimbursement requirements. • Lead cross-functional execution with Portfolio, Medical, Market Access, Commercial, Digital, Communications, Legal/Compliance and country teams Especially regarding home page and social media • Track adoption, market feedback, implementation progress and commercial contribution of key marketing assets to continuously improve future campaigns and launch support. • Promote best-practice sharing across global teams and ensure alignment with the Fresenius Principles and company culture.

Your Profile • University degree in Marketing, Business Administration, Healthcare Management, Life Sciences or a related discipline; an MBA is advantageous. • Minimum of 7–10 years of experience in healthcare, medical nutrition, MedTech, pharma or related B2B/B2B2C marketing roles. • Leadership capabilities and proven track record in global or regional marketing, brand strategy, campaign development and launch excellence. • Experience in homecare, medical nutrition, patient services, market access or chronic care settings is strongly preferred. • Strong strategic thinking and analytical skills with the ability to translate insights into practical marketing actions and executive-ready recommendations. • Excellent understanding of operational marketing, brand management, promotional compliance, claims governance and approval processes in healthcare. • Strong cross-functional leadership, stakeholder management and communication skills, with the ability to influence in a complex matrix organization. • Fluency in English. • Willingness to travel internationally occasionally and to maintain regular on-site presence in Bad Homburg.

Why Join Fresenius Kabi? • Shape the global marketing agenda for a growing Homecare business in a leading healthcare company. • Drive high-impact international initiatives across Homecare, medical nutrition and patient services. • Develop scalable marketing concepts, campaigns and launch materials that support countries and regions worldwide. • Collaborate with cross-functional experts across the globe. • Help improve patient care beyond the hospital by strengthening access to high-quality homecare solutions.

At Fresenius Kabi, we are committed to improving the quality of life of patients around the world. As Director Global Marketing Homecare, you will play a pivotal role in shaping and driving the global marketing agenda for our Homecare business.

Join us and help advance patient-centered Homecare solutions that improve quality of life for patients around the world.