Commercial Director, Personal Care

Bristol (Hybrid - 2-3 days in the office)

Competitive Salary & Wide Range of Benefits

Are you an ambitious commercial leader with deep FMCG retail experience and a passion for purpose-driven growth? This is a rare opportunity to shape the next chapter of a pioneering, ethical consumer brand entering a major new phase of expansion.

This organisation is employee‑owned, BCorp certified, and has spent over 35 years leading the way in non‑toxic, ethical personal care. Now, with a strong foundation in specialist retail & grocery and a growing global footprint, they’re investing in the future by building a modern commercial engine across retail, e-commerce, and new channels - UK & Global.

They’re looking for a Commercial Director to take ownership of revenue, margin, and channel strategy, working directly with the CEO to turn ambition into a clear, deliverable commercial plan.

The Opportunity

Lead and grow the retail business:

• Lead and develop a UK/EU Business Development & Account Management team
• Align strategy with a senior commercial leader in North America
• Build strong relationships with key retail partners
• Lead major negotiations and secure new listings
• Identify and unlock new market and channel opportunities

Own commercial performance

• Set revenue targets and lead delivery
• Optimise pricing, margin, and trade spend in partnership with Finance
• Work with Operations to balance cost, supply, and profitability
• Use data to drive smart decisions on promotions and channel mix

Scale the e-commerce channel

• Own e-commerce performance and growth strategy
• Partner with Marketing to turn engagement into revenue
• Work with Digital to improve conversion, retention, and customer value
• Ensure e-commerce becomes a meaningful, profitable channel

Set and drive strategy

• Work closely with the CEO to define where and how the business grows
• Build a focused commercial plan that aligns sales, marketing, ops, and finance
• Play a key role in shaping the next phase of the organisation

What You’ll Bring

• 8+ years UK FMCG Commercial leadership experience
• Proven track record of delivering revenue growth
• Strong understanding of pricing, margin management, and commercial levers
• Confidence leading customer negotiations and key accounts
• Exposure to e-commerce / DTC and performance marketing
• A commercial, strategic mindset with the ability to switch between high-level thinking and hands‑on execution
• A collaborative, empowering leadership style

Why This Role Matters

This is not just a sales role, it’s a pivotal position in the transformation of a respected, purpose-led business. You’ll help:

• Shape how a mission‑driven brand grows
• Build a modern commercial engine across retail and e-commerce
• Drive meaningful impact on revenue, profitability, and long‑term success