Associate Director, Patient & Digital Marketing

Responsibilities Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120 Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence Requirements Bachelor’s degree in Life Sciences, Marketing, Business, Communications, or related discipline; advanced degree preferred Minimum 8 years in the pharmaceutical, biotech, or healthcare industry, with experience in patient / consumer marketing, digital marketing, and product launch support Deep understanding of pharmaceutical regulations governing patient / consumer promotion and digital communications Experience with branded and unbranded patient / consumer marketing required Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment Proficiency in analyzing market trends, competitive intelligence, patient insights, and campaign performance to inform strategic decision-making Skilled in cross-functional collaboration; intellectually curious, solutions-oriented, and effective at communicating and socializing strategic recommendations Launch experience in the U.S. pharmaceutical market required Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion required Experience in CNS / psychiatry, specialty pharmaceutical, or complex treatment categories preferred Experience with REMS products or novel treatment delivery models preferred Ability to synthesize complex clinical, market, and customer data into actionable strategies Strong presentation skills and ability to influence senior, cross-functional, and agency stakeholders Ability to travel as required; average 10–20%, with higher travel during key launch periods #J-18808-Ljbffr